Is Your Nonprofit Organization Ready for Social Media?

by Jule' Colvin on February 14, 2011

Is Your Nonprofit Organization Ready for Social Media?

For nonprofit organizations, exposure to potential donors, supporters, and volunteers is critical to success and sustainability. Social media marketing is a great way to gain that much needed visibility and put a human face on your organization at virtually no cost. You can use social media sites to not only promote your efforts, but your hard-working team as well, for example.

Of course, while the easy way to get started with social media marketing is to post links to blog and newsletter content on Facebook and Twitter, the real value is derived from becoming part of the conversation on these networks and engaging with your fans and followers. Find out why they are supporting you, or ask them for suggestions about how they can get more involved. Once you’re a part of the social media conversation, your organization can then use the tools to:

  • Promote upcoming events:Tell your followers and fans about upcoming events, or how they can register, volunteer, and donate.
  • Ask members/donors/supporters to share their actions: If you’re accepting donations through an online system, prompt donors to share the news through their own social networks that they’ve donated, and to ask their own followers to do the same. The same thing can be done when people register for a fundraising event.
  • Spread your content further with Share, Like, and Tweet buttons: Facebook and Twitter both have buttons you can add to your website, blog, or email newsletter that make it easy for visitors and readers to quickly post links to your content to their social media networks.
  • Brand your tweets with a hashtag: When using Twitter, you can further brand your tweets with a hashtag. If you have an ongoing fundraising drive or are hosting an event, use a hashtag in each post about the drive or event and encourage your donors and attendees to do the same. Doing so makes it easier for you to find people you’re not currently following who are talking about your event.


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